E-Commerce

E-Commerce Website Design

CLIENT
Sapto
YEAR
2020
ROLE
UX/UI Designer
LINK
01
Overview

An e-commerce platform for an Indonesian luxury fashion designer, marrying elegance, simplicity, and responsiveness to elevate the shopping experience and showcase the brand's exclusivity with minimalist design and intuitive navigation.

02
About

An e-commerce platform for an Indonesian luxury fashion designer, marrying elegance, simplicity, and responsiveness to elevate the shopping experience and showcase the brand's exclusivity with minimalist design and intuitive navigation.

03
Challenge

How can we effectively showcase Sapto Djojokartiko's intricate fashion pieces while keeping the design minimal? Additionally, how do we create an easy-to-use navigation system for browsing and filtering products without overwhelming the user interface? Lastly, how do we ensure a seamless shopping experience across all devices, maintaining consistency in design and functionality?

04
Approach

Minimal yet engaging with micro interactions The website design will be clean and uncluttered, with subtle micro interactions adding interest. These small animations or effects will enhance user engagement without complicating the design. Simple and easy navigation Navigation will be straightforward, guiding users effortlessly to desired sections.