E-Commerce Website Design

(2020)
Client
Sapto Djojokartiko
Roles
UX/UI
An e-commerce platform for an Indonesian luxury fashion designer, marrying elegance, simplicity, and responsiveness to elevate the shopping experience and showcase the brand's exclusivity with minimalist design and intuitive navigation.
↳About
Crafting an e-commerce site for an Indonesian luxury fashion brand, Sapto Djojokartiko. Combining eastern-inspired motifs with modern stylish silhouettes, Sapto fuses classic designs with surreal embroideries.The objective was to develop a sophisticated and user-friendly e-commerce platform with a simple, clean, and modern design eshop that reflects the brand's luxurious and unique identity, ensuring an exceptional online shopping experience that resonates with the designer's vision and attracts clientele.
↳Challenges
How can we effectively showcase Sapto Djojokartiko's intricate fashion pieces while keeping the design minimal? Additionally, how do we create an easy-to-use navigation system for browsing and filtering products without overwhelming the user interface? Lastly, how do we ensure a seamless shopping experience across all devices, maintaining consistency in design and functionality?
↳Approach
Minimal yet engaging with micro interactions The website design will be clean and uncluttered, with subtle micro interactions adding interest. These small animations or effects will enhance user engagement without complicating the design. Simple and easy navigation Navigation will be straightforward, guiding users effortlessly to desired sections. Clear menu options and prominent buttons will make browsing intuitive, ensuring visitors can easily find what they need. Responsive design for all devices The website will adapt seamlessly to different screens, including desktops, tablets, and smartphones. This responsive design ensures a consistent and enjoyable experience for users, regardless of the device they're using.
↳Process

Minimal yet engaging with micro interactions

The website design will be clean and uncluttered, with subtle micro interactions adding interest

Simple and easy navigation

Navigation will be straightforward, guiding users effortlessly to desired sections. Clear menu options and prominent buttons will make browsing intuitive, ensuring visitors can easily find what they need

Responsive design for all devices

The website will adapt seamlessly to different screens, including desktops, tablets, and smartphones. This responsive design ensures a consistent and enjoyable experience for users, regardless of the device they're using.

↳Final Design
No items found.
↳Impact
The client's satisfaction is evident in the longevity of the site, which has remained operational for three years, indicating its effectiveness and continued relevance in meeting their needs.