Hello, I'm Afifah. I’m a Designer with over 9 years of experience spanning agencies and corporate environments. I’m passionate about crafting intuitive, functional, and meaningful digital experiences.

With over 9 years of experience across industries incuding, automotive, SaaS, and e-commerce, I’ve worked on end-to-end projects from mapping user journeys to crafting high-fidelity, scalable interfaces. My focus is on building thoughtful UI and intuitive systems that balance function and aesthetics. I care about how things work, how they look, and how they feel, always aiming to make interfaces that just make sense.